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Tuesday, March 10, 2015

Endorsement and Piracy

Celebrity Athlete Endorsement:
"Use the following companies and/or individuals to research one of the above topics."

Michael Jordan – Under Armour (http://www.ibtimes.com/top-10-sports-endorsements-deals-michael-jordan-still-no-1-richest-athlete-endorser-after-1665548)

David Ortiz - Samsung (http://nypost.com/2014/04/02/david-ortiz-gets-samsung-deal-day-after-obama-selfie)

Peyton Manning – Papa Johns commercials

Mike Trout- Nike Products (http://www.ocregister.com/articles/nike-498913-company-trout.html)

Miguel Cabrera- is not involved in any endorsement deals but is featured in a new Chrystler commercial (http://www.sportsbusinessdaily.com/Daily/Issues/2013/10/16/Marketing-and-Sponsorship/Cabrera.asp)

Jonathan Toews- Bauer Hockey (http://www.prnewswire.com/news-releases/chicago-captain-jonathan-toews-signs-with-bauer-hockey-103555214.html)

Andrew Luck- Klipsch (http://www.huffingtonpost.com/2013/08/19/andrew-luck-endorsement-deals-klipsch_n_3779491.html)

Piracy:
In MGM v. Grokster, the high court overturned a ruling that had barred Hollywood and the music industry from suing Internet services used by consumers to swap songs and movies for free.
The decision was one of two key Internet-related cases that the Supreme Court handed down Monday. The justices also overturned a prior ruling that required cable operators to open up their high-speed Internet lines to rivals. (For more on that decision, click here.)
In Grokster, the court did not address the question of whether the technology at issue in the case -- known as file-sharing, or "peer-to-peer" -- is illegal. Rather, the justices focused on the actions of the peer-to-peer software companies named in the case, Grokster Ltd.
(http://money.cnn.com/2005/06/27/technology/grokster/)

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