Amateurism in Sports

The NCAA is an organization for amateur sports at college/university level. It is divided into three divisions.

In this activity, we were asked to go the official NCAA website (http://www.ncaa.org/static/mff/) and study Divisions I, II, and III. We had to note their philosophies, the number of schools that made it up, and what made each division unique.

We then had to compare and contrast the three divisions in a table. 

Division I offers the most generous number of scholarships. Its focus is maintaining a high academic standard for student-athletes in addition to a wide range of opportunities for athletics participation.

Division II's goal is to compete at a high level of scholarship athletics while excelling in the classroom and fully engaging in the broader campus experience.

Division III, the largest, wants to minimize the conflicts between athletics and academics and helps student-athletes progress.

After this activity, I learned a lot about each division, and I learned how they relate, and also how they differ.

Endorsement and Piracy

Celebrity Athlete Endorsement:
"Use the following companies and/or individuals to research one of the above topics."

Michael Jordan – Under Armour (http://www.ibtimes.com/top-10-sports-endorsements-deals-michael-jordan-still-no-1-richest-athlete-endorser-after-1665548)

David Ortiz - Samsung (http://nypost.com/2014/04/02/david-ortiz-gets-samsung-deal-day-after-obama-selfie)

Peyton Manning – Papa Johns commercials

Mike Trout- Nike Products (http://www.ocregister.com/articles/nike-498913-company-trout.html)

Miguel Cabrera- is not involved in any endorsement deals but is featured in a new Chrystler commercial (http://www.sportsbusinessdaily.com/Daily/Issues/2013/10/16/Marketing-and-Sponsorship/Cabrera.asp)

Jonathan Toews- Bauer Hockey (http://www.prnewswire.com/news-releases/chicago-captain-jonathan-toews-signs-with-bauer-hockey-103555214.html)

Andrew Luck- Klipsch (http://www.huffingtonpost.com/2013/08/19/andrew-luck-endorsement-deals-klipsch_n_3779491.html)

Piracy:

In MGM v. Grokster, the high court overturned a ruling that had barred Hollywood and the music industry from suing Internet services used by consumers to swap songs and movies for free.

The decision was one of two key Internet-related cases that the Supreme Court handed down Monday. The justices also overturned a prior ruling that required cable operators to open up their high-speed Internet lines to rivals. (For more on that decision, click here.)

In Grokster, the court did not address the question of whether the technology at issue in the case -- known as file-sharing, or "peer-to-peer" -- is illegal. Rather, the justices focused on the actions of the peer-to-peer software companies named in the case, Grokster Ltd.

(http://money.cnn.com/2005/06/27/technology/grokster/)

Introduction

Hi! My name is Jessica and I am a sophomore at Reading Memorial High School. I am a twin and also have an older brother. I avidly play softball and participate in the drama club occasionally. This blog will be used for my Sports and Entertainment Marketing class. I look forward to learning about this field throughout the course of the semester! :)